Working with Nobel Laureate Al Gore and The Martin Agency, we designed an advertising campaign and identity system that expressed The Alliance for Climate Protection's core belief: Only when we work together can we solve the climate crisis.
The “Me” flipped into “We” served as the conceptual thread connecting all marketing efforts.
Time wrote this: "[The] We Campaign opens a new front in the battle against global warming. Rather than trying to scare viewers with dire predictions of climactic apocalypse or war them down with climate science...the We Campaign seeks to mobilize widespread public support for action."
Collaborators: The Martin Agency, Village