For one hundred years, Coca-Cola has been a pervasive and present part of our culture. The company worried that young people had grown house blind to it. To help the brand rekindle that love affair, we went back to where it all started: the glass contour bottle. Hold an ice-cold bottle of Coca-Cola and fond memories flood your mind. We hoped the same would happen with a graphic interpretation and supportive design system that shaped advertising, environments, and packaging.
Collaborator: Ogilvy & Mather